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EDUCATION 

 

University of Lethbridge: Bachelor of Fine Arts in New Media - May 2014

 

WORK EXPERIENCE  

cmi speaker management: July 2016 - Present

Digital Marketing Manager

  • Leads cmi marketing campaigns to improve the corporate image and enhance business growth

  • Develops and executes communication strategies including creating copy and visual assets for email blasts, newsletters, blogs, articles and social media posts

  • Manages all social media site content and communications

  • Designs and maintains the cmi website using Hubspot (previously Wordpress), with a keen attention to SEO

  • Performs video and sound editing for 10 international keynote speakers while ensuring high quality media productions for mass delivery

  • Supports the sales and events team with data entry, lead generation and optimizing logistics

  • Develops training for new hires using ScreenSteps

Leighton Art Centre: April 2014 - July 2016

Communications and Marketing Coordinator: 

  • Worked closely with the Leighton Art Centre curator to strategize and plan marketing campaigns

  • Created and designed all marketing materials including print, radio and web design

  • Created logos for art education programs

  • Designed a new Leighton Art Centre style guide to ensure brand consistency in documentation and advertising

  • Created and managed advertising budgets

  • Developed media releases for Leighton Art Centre exhibits

  • Maintained all digital marketing assets including the Leighton Art Centre website and social media accounts (Facebook, Twitter and Instagram)

 

Mount Royal Continuing Education Department: January 2014 - April 2014

Media Intern: 

  • Created graphic materials (logos, documents) for MRU associations and student organizations

  • Filmed and edited law course lectures for student purchase

  • Transferred informational materials from off-line documents to the online course portal

  • Assisted with ad-hoc digital marketing initiatives

SKILLS

 

  • Proficient in Adobe Creative Suite, web design (Wix, WordPress and HubsSpot) and Microsoft Office tools

  • Knowledge of Salesforce and CRM maintenance 

  • Knowledge of SEO and content marketing

  • Ability to write, both creatively and professional

  • Background in administrative work including organization and dealing with clients

  • Background in Fine Art including printmaking, sculpture, drawing, painting, make-up artistry and theatre set-design

  • Background in music studies 

  • Ability to work independently on projects as well as collaborations, both in a creative and professional setting

  • Strong work ethic and desire to better myself in all areas

  • Willingness and openness to learn new skills

  • Respectful and dedicated attitude 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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